Yves Saint Laurent

DEC 2017

Designer UX-UI

Freelance - L'Oréal Digital Luxe

Context

For Yves Saint Laurent I worked on a feature that allows customers to engrave their product and add a sticker. First, I worked on the UX part, on paper and Sketch, because different offers could be possible on that personalization module (engraving free or not, free engraving when you buy X products etc.), design should work on every case.
Then, I worked on artistic direction.
We launched this feature in several country and it works very well!

Beginning of UX aFirst draft on YSL personalization caps UX
Details of YSL UX on caps personalisation on mobile
Mobile product page of YSL with personalization module
Popin allows you to reach personalization module
Product page of YSL with personalization module
First step of personalization module on YSL
Second step of personalization module on YSL
Personalisation module on YSL products caps
Shopping cart of YSL project